VAB Advertising Campaign
For 5 years, the VAB has been engaged in a major multi-media
advertising campaign that positions local radio and television as
being more contemporary and more relevant than ever. It is up to
you, our VAB member stations, to make sure the spots get aired and
the message gets out.
And what a message it is! We have facts to prove our dominance
to rational thinkers and emotional moments that will win over
hearts. The recurring thread throughout the advertising is the fact
that people spend more time with radio and television than all
other media combined. This is how people choose to spend their
time, and as a result, local radio and television reach more people
and touch more lives. What more could a business owner want in an
advertising medium? Well, if they want to compliment local
broadcasting with web visibility, we also point out that local
broadcast station websites are the most visited local sites around.
That combination makes local radio and television advertising a no
This was the biggest advertising effort ever undertaken by the
VAB and big things have happened because of it. With your continued
help, this campaign has became a milestone moment for local
broadcasting. Of course, you need to leverage this advertising
while it's out there in order to get your share of the sales it
will generate. The first step is to know how the various elements
interact with each other.
Welcome to the Virginia Association of Broadcasters website. All
your favorite content is here along with some great new features.
For over 50 years, the Virginia Association of Broadcasters has
been dedicated to advancing broadcasting while providing valuable
services for VAB members. Please take a look around and see what's
new with the VAB…and thanks for visiting.