TV Resources

Here are some resource links for both radio and television with relevant topics including leadership, COVID-19, sales, 2021 projections, key elements from webinars and training and more! Click on any of these links for more information.

COVID RELATED

https://www.mediapost.com/publications/article/358092/us-tv-ad-spending-forecast-to-decline-28-bett.html

LEADERSHIP and CULTURE

https://blog.hubspot.com/marketing/tv-ad-business

SALES and REVENUE GENERATION

7 Advantages of Television Advertising

https://www.statista.com/statistics/259974/tv-advertising-revenue-in-the-us/

https://ambition.com/blog/entry/maximize-impact-sales-tvs/

WEBINARS AND AUDIO

https://www.tvb.org/Members/Research/WebinarLibrary.aspx

https://www.tvb.org/Members/MemberHome/TABTalk.aspx

TV GENERAL

COVID Impact on Ad Spend 2020: The Transformation of the Television Marketplace

https://www.adweek.com/convergent-tv/tv-ad-revenue-will-rebound-in-2021-but-the-industry-is-never-going-back-to-normal/#:~:text=National%20TV%20ad%20sales%20are,to%20intelligence%20firm%20Magna%20Global. https://www.tvb.org/Members/Research/BroadcastTVDeliversOnlineShoppers.aspx

https://www.mediavillage.com/article/to-maximize-reach-a4-advertising-combines-linear-tv-and-ott/

https://www.thinkbox.tv/news-and-opinion/newsroom/why-tv-remains-the-worlds-most-effective-advertising/

https://www.retaildive.com/news/the-consumer-after-covid-19/575634/

https://deadline.com/2020/12/movie-travel-blitz-boost-national-tv-ad-spend-in-2021-digital-will-grab-55-of-total-ad-market-this-year-forecast-1234635855/

https://www.forbes.com/sites/bradadgate/2020/12/07/media-an-advertising-outlook-in-2021/?sh=228f4d7270cc