SALES MANAGER
Here is your chance to join the management team of a proven NBC/FOX Duopoly in the 43rd Television Market. Nexstar's WAVY-TV (NBC) and WVBT (FOX) is seeking a highly motivated and experienced Sales Manager in Norfolk, VA!
This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success. We are seeking a dynamic Sales Manager who will build on the success of our Broadcast and Digital sales team. Having 3-5 years of television sales management experience is preferred, with 5+ years television sales experience mandatory. Top candidates will have national sales manager experience as well as local sales manager experience inclusive of digital sales knowledge or digital sales management experience; excellent motivational leadership, and forecasting skills along with a proven track record of rate integrity and winning new business.
Our approach to local advertising is based on a multi-platform strategy utilizing the power of local television, our owned and operated digital assets as well as audience extension through OTT and CTV products. Experience selling high profile sports is a plus. WAVY-TV and WVBT broadcasts Olympics, NFL, Major League Baseball, College Football, PGA, NASCAR, and many other sports. Potential candidates should be experienced with Nielsen ratings, ComScore, Wide Orbit, and social media platforms. Our approach to local advertising is a multi-platform goal and that is using the power of local television and our owned and operated digital assets as well as our audience extension products such as CTV and OTT.
The Hampton Roads area consists of seven cities and is filled with rich history, diverse culture, and stunning landscapes. We are known for bustling waterfront, a thriving arts scene, and strong military presence. The perfect location and cost of living, Hampton Roads is a terrific place to live!
The Sales Manager will be responsible for leading the day-to-day operations of our Local AEs including development of new business, achievement of TV and Digital revenue goals as well working with our new National Sales Office. Duties include but are not limited to:
- Provides leadership for the broadcast/digital sales teams.
- Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.
- Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.
- Drives new business development.
- Manages inventory and revenue forecasting.
- Manages recruitment, training, evaluation, and development of sales professionals.
- Prepares budgets and approves budget expenditures.
- Develops and cultivates client relationships alongside Account Executives
- An effective Sales Manager should have a strong grasp of current digital marketing tools and strategies and social media platforms. Must be able to lead integrated digital marketing campaigns from conception to execution.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum five years of media sales experience; management experience preferred; solid knowledge of digital technology including mobile and social media platforms.
- Fluency in English
- Excellent communication skills, both oral and written
- Valid driver's license with an acceptable driving record
- Experience recruiting, guiding, directing, and motivating personnel, including setting and monitoring performance standards.
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
- Experience working with Political advertising is a plus.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment
- Experience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred.
You must apply online to be considered for this position. Please go to https://nexstar.wd5.myworkdayjobs.com/nexstar to access all career opportunities for WAVY-TV, WVBT and Nexstar Broadcasting, Inc. Equal opportunity employer.
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