133% Value Added (better than buy 1
get 1 free intotalspot exposures)
VBS has partnered with the Washington Regional Alcohol Program
for the past seven years. We have designed and implemented
extensive, large budget, statewide radio/television/cable
advertising programs that have helped prevent, deter and reduce the
incidence of drunk driving in Virginia. VBS raised the
awareness level of sobriety checkpoints, helping to build community
support and save lives. In addition, VBS implemented
a Hispanic Radio campaign by utilizing
Spanish-speaking stations and translated versions of the
message. Plus, we have always included stations to
efficiently reach the state's population of African
Americans by targeting media stations that produce
results with that group.
- Checkpoint Strikeforce is a sobriety checkpoint program
targeting young males 18-34 years old
with the ultimate goal of removing drunk-drivers from our roads and
- In every year (2002, 2003, 2004, 2005, 2006, 2007 and 2008),
VBS produced better than 1 for 1 spots
and value, beyond the amount of media purchased.
- In 2007 - the VBS Checkpoint Strikeforce media buy produced
over 111% or $817,000 dollars of value above and
beyond the paid spot budget.
- Our stations teamed with WRAP and Virginia Law Enforcement to
provide interviews, bonus
spots, sponsorships,giveaways and
web-site linkages. Additional exposure on
sister stations extended reach of this program into other
demographic areas, which increased public awareness.
- An independent research company was hired to conduct surveys
before and after each campaign. It was confirmed that
significant POSITIVE BEHAVIOR
CHANGE occurred among both the young male "primary"
audience and also among all adult Virginians.
> At the end of the 2007 campaign, perception of the
likelihood of facing specific "jail time or other severe
consequences" among the target audience increased by
> Awareness of Checkpoint Strikeforce by name,
specifically, increased by double digits (up 18%)
> Use of designated drivers (the single largest,
tracked behavioral change) increased by double-digit margins (up
VBS also has earned a SOLE-SOURCE contract with a high profile
Virginia Government Agency that has been in effect for over
5-years. We also regularly work on projects for state
entities when they have a need to communicate with Virginians.
VBS HAS EXTENSIVE EXPERIENCE REACHING
A WIDE VARIETY OF DEMOGRAHIC GROUPS IN VIRGINIA - PLUS
A TRACK RECORD OF DELIVERING MAXIMUM MEDIA
VALUE AND POSITIVE RESULTS!